Canon Permanent Price Drop on 24 Lenses

As previously posted, Canon has now instituted a price drop on 24 lenses, including most of the popular lenses. A large drop (up to $800) was seen on super-telephoto lenses. Our street prices on lenses have already been lowered as a result of this drop. This is a permanent price drop, not an instant or mail-in rebate.

We’re also seeing a new instant rebate on the EOS-1D X. This has also resulted in a new street price of $4899, the lowest seen yet.

New Instant Rebate

• $700 Instant Rebate on EOS-1D X, now $5299 (street price now $4899)

Price Drop on Primes

• $150 Price Drop on EF 14mm f/2.8L II USM to $2099 (street price now $1949)
• $100 Price Drop on EF 24mm f/1.4L II USM to $1549 (street price now $1439)
• $100 Price Drop on EF 50mm f/1.2L USM to $1449 (street price now $1349)
• $100 Price Drop on EF 85mm f/1.2L II USM to $1999 (street price now $1849)
• $50 Price Drop on EF 135mm f/2.0L USM to $999 (street price now $919)
• $30 Price Drop on EF 200mm f/2.8L II USM to $749 (street price now $709)
• $300 Price Drop on EF 200mm f/2L IS USM to $5699 (street price now $5199)
• $20 Price Drop on EF 300mm f/4.0L IS USM to $1429 (street price now $1279)
• $500 Price Drop on EF 300mm f/2.8L IS II USM to $6099 (street price now $5799)
• $20 Price Drop on EF 400mm f/5.6L USM to $1319 (street price now $1169)
• $500 Price Drop on EF 400mm f/2.8L IS II USM to $9999 (street price now $9199)
• $500 Price Drop on EF 500mm f/4L IS II USM to $8999 (street price now $8349)
• $500 Price Drop on EF 600mm f/4L IS II USM to $11499 (street price now $10199)
• $50 Price Drop on EF 100mm f/2.8L Macro IS USM to $899 (street price now $849)
• $100 Price Drop on EF 180mm f/3.5L Macro USM to $1399 (street price now $1299)
• $100 Price Drop on TS-E 17mm f/4L to $2149 (street price now $1999)
• $100 Price Drop on TS-E 24mm f/3.5L II to $1899 (street price now $1799)

Price Drop on Zooms

• $100 Price Drop on EF 8-15mm f/4L Fisheye USM to $1249 (street price now $1049)
• $100 Price Drop on EF 16-35mm f/2.8L II USM to $1599 (street price now $1469)
• $100 Price Drop on EF 16-35mm f/4L IS USM to $1099 (street price now $1049)
• $40 Price Drop on EF 17-40mm f/4L USM to $799 (street price now $749)
• $100 Price Drop on EF 24-70mm f/2.8L II USM to $1899 (street price now $1729)
• $100 Price Drop on EF 70-200mm f/2.8L IS USM II to $2099 (street price now $1899)
• $100 Price Drop on EF 70-200mm f/4L IS USM to $1199 (street price now $1049)
• $100 Price Drop on EF 70-300mm f/4-5.6L IS USM to $1349 (street price now $1249)
• $800 Price Drop on EF 200-400mm f/4L IS USM Extender 1.4x to $10999 (street price now $9999)

Price Drop on Teleconverters

• $20 Price Drop on Extender EF 1.4x III to $429 (street price now $415)
• $20 Price Drop on Extender EF 2x III to $429 (street price now $415)