As previously posted, Canon has now instituted a price drop on 24 lenses, including most of the popular lenses. A large drop (up to $800) was seen on super-telephoto lenses. Our street prices on lenses have already been lowered as a result of this drop. This is a permanent price drop, not an instant or mail-in rebate.
We’re also seeing a new instant rebate on the EOS-1D X. This has also resulted in a new street price of $4899, the lowest seen yet.
New Instant Rebate
Price Drop on Primes
- $150 Price Drop on EF 14mm f/2.8L II USM to $2099 (street price now $1949)
- $100 Price Drop on EF 24mm f/1.4L II USM to $1549 (street price now $1439)
- $100 Price Drop on EF 50mm f/1.2L USM to $1449 (street price now $1349)
- $100 Price Drop on EF 85mm f/1.2L II USM to $1999 (street price now $1849)
- $50 Price Drop on EF 135mm f/2.0L USM to $999 (street price now $919)
- $30 Price Drop on EF 200mm f/2.8L II USM to $749 (street price now $709)
- $300 Price Drop on EF 200mm f/2L IS USM to $5699 (street price now $5199)
- $20 Price Drop on EF 300mm f/4.0L IS USM to $1429 (street price now $1279)
- $500 Price Drop on EF 300mm f/2.8L IS II USM to $6099 (street price now $5799)
- $20 Price Drop on EF 400mm f/5.6L USM to $1319 (street price now $1169)
- $500 Price Drop on EF 400mm f/2.8L IS II USM to $9999 (street price now $9199)
- $500 Price Drop on EF 500mm f/4L IS II USM to $8999 (street price now $8349)
- $500 Price Drop on EF 600mm f/4L IS II USM to $11499 (street price now $10199)
- $50 Price Drop on EF 100mm f/2.8L Macro IS USM to $899 (street price now $849)
- $100 Price Drop on EF 180mm f/3.5L Macro USM to $1399 (street price now $1299)
- $100 Price Drop on TS-E 17mm f/4L to $2149 (street price now $1999)
- $100 Price Drop on TS-E 24mm f/3.5L II to $1899 (street price now $1799)
Price Drop on Zooms
- $100 Price Drop on EF 8-15mm f/4L Fisheye USM to $1249 (street price now $1049)
- $100 Price Drop on EF 16-35mm f/2.8L II USM to $1599 (street price now $1469)
- $100 Price Drop on EF 16-35mm f/4L IS USM to $1099 (street price now $1049)
- $40 Price Drop on EF 17-40mm f/4L USM to $799 (street price now $749)
- $100 Price Drop on EF 24-70mm f/2.8L II USM to $1899 (street price now $1729)
- $100 Price Drop on EF 70-200mm f/2.8L IS USM II to $2099 (street price now $1899)
- $100 Price Drop on EF 70-200mm f/4L IS USM to $1199 (street price now $1049)
- $100 Price Drop on EF 70-300mm f/4-5.6L IS USM to $1349 (street price now $1249)
- $800 Price Drop on EF 200-400mm f/4L IS USM Extender 1.4x to $10999 (street price now $9999)
Price Drop on Teleconverters
- $20 Price Drop on Extender EF 1.4x III to $429 (street price now $415)
- $20 Price Drop on Extender EF 2x III to $429 (street price now $415)
Jose Ferrer Jose Irizarry Jose R Almodovar Jose A. Mari Mut
Just curious… except for the teleconverters, the price drop was exclusively on “L” glass. Do you think it’s because there are higher margins on “L” glass or does it has something to do with where they’re manufactured?
They likely had higher margins on “L” glass. Much of the non-L glass has come down significantly in price recently (the new prime-IS series, the EF-S lenses; the older primes and consumer zooms are already very competitively priced.)
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Over priced!!!
Great news.